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MAGIC  JOHNSON

 
Photograph of Magic Johnson
Profile:
Earvin "Magic" Johnson, Jr. (born August 14, 1959 in Lansing, Michigan) is a 6' 9" (2.06 m) former American professional basketball star who played for the Los Angeles Lakers during the 1980s and early 1990s.

Fee Range:
$100,000+
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  He led the Lakers to five NBA championships (1980, 1982, 1985, 1987 and 1988), as well as four other NBA Finals appearances. He also led Michigan State University to the NCAA title in 1979 against arch-rival Larry Bird's Indiana State University. Johnson is also the only NBA rookie to win the NBA Finals MVP Award. He is one of only four players to win NCAA and NBA championships in consecutive years.

Johnson earned the nickname "Magic" at Everett High School in Lansing from a local sports writer, both for his flamboyant passing style and winning ways. In different periods of his career, he led the league in assists and steals. He led the Lakers in scoring three times (1987, 1989, 1990) and in rebounding twice (1982, 1983). Although he and Bird eventually became the best of friends off the court, they revived the heated Lakers-Celtics Rivalry and drew millions of new fans to the NBA.

The greatest game of Johnson's career arguably came in his rookie season: May 16, 1980, in Game 6 of the NBA Finals at Philadelphia. Filling in for the injured Kareem Abdul-Jabbar, Magic started the game at center and eventually played every position on the floor in a dominating performance. Scoring a game-high 42 points and grabbing a game-high 15 rebounds, he led the Lakers to the NBA crown, stunning Julius Erving, the Philadelphia 76ers, and a national television audience who came to understand the moniker "Magic". Johnson went on to lead the Lakers to championships in 1982, 1985, 1987 and 1988.

Johnson possessed stellar point guard talent. His unselfish playmaking and dazzling no-look passes on the fast break ushered in the "Showtime" era of Laker basketball, which dominated the eighties. He is widely considered to be one of the most exciting playmakers in the history of the NBA, maybe the best of all time. At 6' 9", a size normally reserved for power forwards, Johnson was easily one of the largest point guards ever to play at the NBA level. He revolutionized the concept of the "oversized point guard", able to post up and outmuscle his much smaller opposition. His stature, paired with his talent, let him play virtually every position from center to point guard.

Statistically, Johnson was probably the greatest offensive producer ever. Assuming every assist creates 2 points, he created 54.85 points per 48 minutes, compared to Michael Jordan's 50.98 or Wilt Chamberlain's 40.82.

Outside of basketball, Johnson is probably most well known for his announcement on November 7, 1991, that he had HIV and he would retire immediately from the game of basketball after twelve years with the Lakers. Johnson's announcement shocked the nation and increased awareness of AIDS.

Johnson produced another book called What You Can Do to Avoid AIDS. Money from the book was donated to the Magic Johnson Foundation for the prevention, education,and research to fight AIDS.

His post-basketball business ventures include Magic Johnson Theatres, a nationwide chain of movie theaters whose complexes are primarily in urban locations. The chain is now a part of Loews Theatres, but is operated as a separate entity. More recently, his interests have expanded from a shortlived 1998 talk show "The Magic Hour", to ownership of several Starbucks franchises, again primarily in urban locations. Johnson is believed to have earned significantly more money from post-basketball ventures than from his playing days and endorsement deals.

Book Magic  Johnson

Contact Gold Medal Greats, the booking agency for Magic Johnson as a motivational speaker or for personal appearances. As Magic Johnson's booking agent, we will be pleased to create a custom package to liven up your conference or trade show, or to make your product launch, infomercial or other endorsement occasion the best possible.


Disclaimer: When considering booking an athlete listed on the Gold Medal Greats website, the fee listed or quoted over the phone/via e mail by a GMG agent is a fee estimated based on industry norms and prior experience only. Although we attempt to have the most updated fee information, the Athlete can change their fee for any reason or no reason at all. Elements such as their schedule, availability, previous bookings, distance Athlete needs to travel for an event, increased exposure due to work related programs, media coverage, etc. can all play a factor in the Athlete's ultimate decision on whether or not an offer and the associated fee is accepted or rejected.

Gold Medal Greats, LLC is an outsourcing Olympic gold medalist talent broker for any occasion or requirement for endorsements, speaking or personal appearances. Because we do not exclusively represent any of the Athletes listed, we make no statements of any kinds as to guaranteeing availability, interest or access to any Athlete. GMG's relationships with Athletes directly, managers and agents provide us access to competitive cost benefits when booking Talent and a knowledge base that would be a significant benefit for all opportunities. In most cases, a Gross Offer for Talent will include GMG's fee. In some cases, GMG's fee will be in addition to the Gross offer. Contact a GMG representative to discuss your specific needs for speakers, motivational speakers, personal appearances, satellite media tours, print, television and internet/web advertising, endorsements, spokespeople, voice-overs, etc.

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Bela KarolyiBob BeamonBob CostasBonnie BlairBrandi Chastain
Brendan HansenCarl LewisCarla OverbackCarly PattersonCathy Turner
Chad HedrickCheryl MillerCullen JonesDain BlantonDan Gable
Dan JansenDan O’BrienDara TorresDerek ParraDominique Dawes
Dorothy HamilDr. Dot RichardsonEdwin MosesEmily CookEric Heiden
Greg LouganisJackie Joyner KerseeJason LezakJennie FinchJim Craig
Jimmy Shea, Jr.Joe FrazierJohn NaberJonny MoseleyJosh Davis
Julie FoudyKaitlin SandenoKarch KiralyKeri WalshKerri Strug
Larry BirdLisa FernandezMagic JohnsonMargaret HoelzerMarla Runyan
Michael JordanMike EruzioneNadia ComaneciNastia LiukinNikki Stone
Oscar De La HoyaPaul HammPhil MahrePicabo StreetRafer Johnson
Rowdy GainesRulon GardnerSarah HughesSasha CohenScott Hamilton
Scottie PippenShannon MillerStacy DragiliaSteven LopezSummer Sanders
Tim DaggettTommy LasordaTony DiCiccio